Why Advertise With Us?

     The Informalysis of digital media properties delivers smart, educational content aimed at 60 million financially conscious adults (ages 18 to 54), an extraordinarily engaged and influential segment of the population. Our digital properties appeal to these free thinkers who thrive on being well-informed. Our news is in-the-know and is not shy about sharing his/her opinion with others.
               
       The rapidly-expanding informalysis leverages our news core competency across a valuable collection of owned and affiliated digital media properties. For a complete list of our owned and operated sites, visit Our Brands.  informalysis is comprised of a comparison shopping engine, a news magazine, a free classifieds site, a free job classifieds site, a coupon site, a rebates site, a How-To video site, a digital products site and many many more.

        You dont have to be a brain surgeon or a rocket scientist to enjoy (or understand) the engaging, educational content that our audience cant get anywhere else. Our content is exciting to read and watch.
        Its addictive. Yet, at its core, it is a reliable, trusted news source. We syndicate our content to leading portals. Members of our award-winning editorial staff frequently appear on TV news outlets to comment on the latest developments in their areas of expertise. Culturally relevant, our members regularly post our stories on community-driven sites, generating much-envied buzz in the blogosphere.               
         We pride ourselves on building long-term, collaborative relationships with our audience, our members, our partners and our advertisers. We are exceptionally responsive to our clients needs by offering creative solutions for a wide array of business objectives. We can create custom content, craft a
promotion, build a multi-tiered campaign or strategically target your ads on informalysis, the premier destination for the smart news set. Like you. And your clients.

Audience Demographics

• 53% male             
  
• 47% female              
  
• 3% Under 18           
  
• 39% 18-34 years old         
  
• 53% 35-54 years old              
  
• 72% college graduates          
  
• 41% completed post-graduate education

Creative Specs & Rates

        Leaderboard (728x90)

• GIF, JPEG or Flash. 45k (maximum) file size.    
  
• Displayed throughout the properties in the position just above the footer: USD $800/month (each placement)

        
        Full Banner (468x60)                  

• GIF, JPEG or Flash. 40k (maximum) file size.
  
• Displayed throughout the properties next to the property logo in the header: USD $500/month (each placement)
  

               
        Skyscraper (left or right column) (120x600)
                

• GIF, JPEG or Flash. 40k (maximum) file size.               
  
• Displayed throughout the properties.
• Upper skyscraper position: USD$600/month (each property)(each page)
• Lower skyscraper position: USD$500/month (each property)(each page)
  

        Medium Banner (left or right column) (120x240)

• GIF, JPEG or Flash. 20k (maximum) file size.              
  
• Displayed throughout the properties: USD $350/month (each placement)
  

        Small Banner (left or right column) (120x90) 

• GIF, JPEG, or Flash. 25k (maximum) file size.               
  
• Displayed throughout the properties: USD $300/month (each placement)
  

 
 
        Half Banner (234x60)        

• GIF, JPEG, or Flash. 20k (maximum) file size.                
  
• Displayed in the top frame window: USD $250/month (each placement)
  

              

Resource Sections                   
Please contact our Advertising Coordinator for rate information.


        E-Newsletter Banner(185x60)           

• GIF, JPEG or Flash. 20k (maximum) file size.              
  
• Goes out daily to subscribers: USD $400/month (each placement)
  
                

            

Additional Specs      

• No expanding, floating, pop-up, or in-stream ads. 
  
• 30-second animation (maximum).       
  
• Ad with white background must have a 1-pixel border (minimum).           
  
• ALT tags may contain up to 50 characters (including spaces).           
  
• Sound must be user-initiated (on-click) with clearly identified play and stop controls.    
  
• Flash frame rate can not be greater than 12 frames per second.    
  
• A default GIF must be provided for users without Flash or JavaScript.        
  
• All public policy, advocacy, political or candidate advertising must be clearly identified on every frame.
  
  

      *Custom arrangements may be available upon request and are subject to a premium rate. All ad space is sold on a first-come, first-served basis.            

            

Content of Advertisements
      Advertising cannot contain material that informalysis considers to constitute or promote discrimination. No adult material, gambling or tobacco advertising will be accepted.
      informalysis reserves the right to reject or cancel any advertising at any time.
           

Agreement
      We require a letter from the advertiser or agent, ordering the advertising at least three days before the advertising is scheduled to run.                      

Payment
      Payment for all advertising must be made with acceptance of insertion requests.
            

For More Information please contact our Advertising Coordinator.